Every year, Buñol hosts La Tomatina, the world's largest food fight. Well connected by motorway and rail to Madrid and Valencia, this charming town erupts into a fiery blaze of tomato-hurling on the last Wednesday of every August. The batalla takes place during a week-long celebration filled with non-stop festivities and the ever present anticipation of the monstrous tomato battle that serves as the culmination of the week's events.The Tomatina started during the annual town festival in hour of their patrons San Luis Bertran and the Our Lady of the Forsaken. One parade that takes place during the town fiesta is the parade of the giant heads. As just so happened one year back in the 1940’s some youngsters wanted to participate in this parade but the participants didn’t let them join. In a moment of youthful impulse the kids barged into the parade knocking down one of the participants. When this person got back on his feet, furious with what had occurred, he went to the nearest stall and grabbed the first thing he could find—some tomatoes. I think you can imagine the rest. From that moment on, this festival has grown in popularity year after year.
During the week leading up to this epic battle, the 9000 inhabitants of Buñol watch as their town doubles in size. A whole week of parades, fireworks, food and street parties make this town the center of attention in Spain. The night before La Tomatina, the narrow streets beneath the town's medieval bell tower begin to fill with the smell of tomatoes. You will find giant pans of delectable paella simmering, as is tradition, over wood-burning fires each one trying to win the paella contest. After the contest, wine flows and more food is eaten all over the small town until the early hours of the morning.